Include your donate page URL in the letters and print newsletters you mail. Instead of writing checks, more and more direct mail donors are making their gifts online. That way it is easy for them to find your donation page when they want to give again. You can even include it in the thank you messages to your online donors. Confirmation pages and thank you emailsĭo your sell products online? Do you offer online event registration? Add a link in the thank you communications to encourage those constituents to also give online. Create a standard Donate Now link that will be added to the email signature of each of your employees. The email signature of every email your staff sendsĮvery communication your staff sends is an opportunity to capture a donor. Whether you are sending out a fundraising appeal or a regular monthly newsletter include an easy-to-find Donate Now button. Your email newsletterĮvery nonprofit should be using email to solicit online gifts. If you are running a fundraising campaign, make sure your Donate Now link goes into your status updates, tweets, and other social media postings promoting the campaign. Add a custom tab or external link from your Facebook page that drives donors into your donation landing page. Your Facebook fans are certainly potential online donors. Make sure online giving is represented on that page. Nonprofits that want to maximize giving typically have a “ways-to-give” page on their website that summarizes different paths to giving to the organization. Make sure they can reach your donation page by placing a prominent Donate Now button in your website navigation, preferably at the top right of the page. Your website navigationįrom a Google search, donors might enter your website at any page. Block out some real estate on your home page for a specific call for donations. Most online donations are generated from your home page. Fortunately, there are logical places you can add a simple Donate Now link that will guide your donors to your donation landing page. You must help your donors find your donation page. Your donors are not the ghost of Shoeless Joe Jackson, magically finding their way to your online cornfield. Just because “you built it” doesn’t mean “he will come”. * array $atts User-defined shortcode attributes.Your online donation page is not the baseball field from the movie Field of Dreams. * To add a shortcode to display a campaign's donate button, include this function below. You will need to add the following code to your site: /** This shortcode can be used on any page of your site and will display a donate button that, when clicked, will open a modal with the donation form. Next, you will need to add a custom shortcode to your site. Download it from or search for it via Plugins > Add New. To do this, you will need to install and activate a plugin called Shortcode in Menus. It is also possible to have your donation form open automatically in a modal window, but it requires a little bit of custom code and another plugin. In the “URL” field, add the link to your donation page in the “Link text” field, add your menu item text: Option 2: Open the donation form in a modal In the left hand column, look for the “Custom Links” option. You can add a link to your donation page while editing your menu at Appearance > Menus. Option 1: Link to a separate donation page If you would like to add a Donate link or button in your menu, there are a couple ways of achieving this.
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